The trouble with predicting the future

Claire Enders discovered why it’s not easy playing the clairvoyant.

In June 2009 she spoke to the House of Commons about the crisis in the local and regional British press. She predicted half of all titles would close by 2013, leaving many areas with just a single newspaper. You can read the Press Gazette report here.

Just over a year later, in November 2010, her colleague Douglas McCabe of Enders Analysis, was busy backtracking at a Society of Editors conference in Glasgow. He admitted that they had been wrong, and that the prediction had been unduly pessimistic. You can read that Press Gazette report here.



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